Jantzen Russell 
Maybe you got an email recently from Amazon about the Selection by Amazon Physical Stores (SAPS program). This is an invite-only program, which means that it’s hard to pinpoint how long it’s been around. But we wanted to give you the breakdown on what this program is and how it works. We read through all … Read more
When we bring up creating an Amazon video ad with our clients, there’s usually some trepidation. “Video’s expensive!” But that’s only kind of true because there’s a direct correlation between the quality of your creative assets and your conversion rate on Amazon. Essentially, how you look determines how well you sell. And that correlation can’t … Read more
Amazon’s new Creator Connections tool allows sellers to connect with social media, blogging, and content influencers to promote their products. Influencer marketing has been around for a long time, but for most brands, it’s difficult to find a good match for their products. Additionally, negotiating brand deals is an arduous process that can take up … Read more
There’s a lot that goes into building a successful and profitable Amazon Store. Sellers often find themselves getting set up, doing some “standard” optimizations, and then sitting on their hands because they don’t know what else to do. And it makes sense, pretty much everywhere you turn for help, you’re told to do the same … Read more
When advertising on Amazon, one of the most important metrics to keep track of is the ACOS. This metric has a huge impact on profitability and is a good indicator of how your ads are performing. A good ACOS can lead to growth, increased profit, and good account health. But what is a good ACOS? … Read more
There are a plethora of Amazon tools out there. And a fair number of them focus on helping sellers with Amazon PPC. But are they any good? Will using a new PPC tool get you sales you wouldn’t otherwise? And what sort of benefits do you get from these softwares that you wouldn’t without them? … Read more
Generative AI has done some amazing things in the last couple of years. And there’s a lot that it can help you do in marketing your products on Amazon. But should you use AI to optimize your listings? The answer is a little more complicated than a yes or no. The short answer is that … Read more
We’ll leave it to the Quants to determine just how much revenue Amazon did during Prime Day 2023 (our clients saw anywhere from 2-7X daily sales during the event). We’re much more interested in the strategies Amazon used to boost engagement and increase the halo effect. Let’s take a look at what Amazon did the … Read more
Most Amazon Sellers eventually need help growing sales. But who you hire to do that dramatically affects the results you get. So when it’s time to hire an Amazon expert, who should you hire? A freelancer or Amazon agency? What are your goals? Most small Amazon sellers can do just fine if they hire a … Read more
Imagine this: You log onto Amazon Seller Central to take a look at one of your recent payouts. To your surprise, the amount Amazon paid you is pretty anemic compared to how many units you sold. Shouldn’t you be taking home more money than that? Unfortunately, this is a pretty common scenario. There are a … Read more