Get Set Up as an FBM or FBA Amazon Seller With Ease
Amazon is a vital sales channel to over 1.5 million ecommerce brands. With over 220 million Amazon Prime subscribers alone, the platform gives brands access to a customer base that can dramatically increase revenue and drive growth.
We’ve seen it hundreds of times over—brands list their products on Amazon and see massive growth. But getting set up can be a confusing and frustrating process. Luckily, we’re here to help.
Our account managers have a wealth of knowledge and experience in helping brands get set up on Amazon. We can guide you through the process and ensure the experience is painless.
Additionally, our agency has connections with internal Amazon teams, which gives our clients to resources and programs not available to all sellers. These exclusive connections allow us to troubleshoot issues and expedite issues that otherwise might drag on and slow business down.
The Self-Service Struggle
While it’s true that you don’t need an agency or internal Amazon representatives to start selling on Amazon, they do make the process a whole lot easier. Here are just some of the things that you’ll need to consider when registering your own Seller Account:
Seller Applications: Not only do you need to apply for a seller account and get verified (you’ll need basic business information), but some categories are gated are require applications and certifications to sell products. Navigating these applications can be difficult and confusing unless you have someone who knows the platform and how to navigate the requirements.
Listing Optimization: Amazon’s algorithm requires sellers to be very competitive to stay relevant. If your listings are not optimized for search and conversion, they can be lost among the other 350 million products on the platform. This includes knowing what images, titles, sales copy, and A+ content to utilize.
Product Listing: Every selling platform is different, and Amazon is no exception. Listing products on Amazon requires specific knowledge of how Amazon structures their catalog and manages their warehouses. And the listing feeds Amazon uses can be extremely temperamental and troublesome.
Ongoing Account Health and Management: We’ve never seen an account that doesn’t have problems. Amazon will pull down listings, flag or penalize your account, and can even shut down your account entirely. Overcoming these obstacles is not easy. But it’s easier when you know how to get information from and work with the support team.
We have seen brands manage their own accounts successfully, but very commonly, it requires an employee in-house to spend large amounts of time working inside the Amazon account. Many of our sellers save enough money from the time they recover for their company alone, not to mention the amount of money the they make in addition from working with experts.
Getting Started Right is Important
We’ve been able to help sellers recover from struggling sales and low profits. But it is so much easier to get started the right way than it is to fix a broken account. Everything from account health to revenue numbers is affected by how the account is set up. We can future-proof your account by making sure it’s organized and configured well from the get-go. From account approval to catalog organization to advertising campaign structure—we can set you up for success and reduce the number of errors and penalties your account receives.