How to Sell Your Book on Amazon: A Guide for Authors

So you wrote a book and now you want to sell it on Amazon. And Amazon’s a great place to sell your book because everyone’s there. But as you’re looking for how to do that, all you can find is about how to sell other authors’ books, and you want to sell yours. But…how do … Read more

Amazon SAPS – What is it and how does it work?

thumbnail for article on amazon physical stores program

Maybe you got an email recently from Amazon about the Selection by Amazon Physical Stores (SAPS program). This is an invite-only program, which means that it’s hard to pinpoint how long it’s been around. But we wanted to give you the breakdown on what this program is and how it works. We read through all … Read more

Creating an Amazon Video Ad: The Perfect Formula

When we bring up creating an Amazon video ad with our clients, there’s usually some trepidation. “Video’s expensive!” But that’s only kind of true because there’s a direct correlation between the quality of your creative assets and your conversion rate on Amazon. Essentially, how you look determines how well you sell. And that correlation can’t … Read more

What is Amazon Creator Connections, and How Do You Use It?

Amazon’s new Creator Connections tool allows sellers to connect with social media, blogging, and content influencers to promote their products. Influencer marketing has been around for a long time, but for most brands, it’s difficult to find a good match for their products. Additionally, negotiating brand deals is an arduous process that can take up … Read more

21 Things Every Amazon Seller Should Do (That Most Aren’t Doing)

There’s a lot that goes into building a successful and profitable Amazon Store. Sellers often find themselves getting set up, doing some “standard” optimizations, and then sitting on their hands because they don’t know what else to do. And it makes sense, pretty much everywhere you turn for help, you’re told to do the same … Read more

What’s a Good ACOS on Amazon?

When advertising on Amazon, one of the most important metrics to keep track of is the ACOS. This metric has a huge impact on profitability and is a good indicator of how your ads are performing. A good ACOS can lead to growth, increased profit, and good account health. But what is a good ACOS? … Read more

Amazon PPC Tools – Should You Use Them?

There are a plethora of Amazon tools out there. And a fair number of them focus on helping sellers with Amazon PPC. But are they any good? Will using a new PPC tool get you sales you wouldn’t otherwise? And what sort of benefits do you get from these softwares that you wouldn’t without them? … Read more

Using AI to Optimize Your Amazon Listings

Generative AI has done some amazing things in the last couple of years. And there’s a lot that it can help you do in marketing your products on Amazon. But should you use AI to optimize your listings? The answer is a little more complicated than a yes or no. The short answer is that … Read more

Insights from Prime Day 2023 – What Sellers Should Know

We’ll leave it to the Quants to determine just how much revenue Amazon did during Prime Day 2023 (our clients saw anywhere from 2-7X daily sales during the event). We’re much more interested in the strategies Amazon used to boost engagement and increase the halo effect. Let’s take a look at what Amazon did the … Read more

Freelancer or Amazon Agency: Who Should YOU Hire?

Most Amazon Sellers eventually need help growing sales. But who you hire to do that dramatically affects the results you get. So when it’s time to hire an Amazon expert, who should you hire? A freelancer or Amazon agency? What are your goals? Most small Amazon sellers can do just fine if they hire a … Read more